With the AFL season underway, eagle-eyed fans have noticed something rather interesting about the new Toyota logo plastered all over the ovals.
Upon seeing the giant on-field commercial, some viewers reckon it resembles female reproductive organs.
And if truth be told, once you see it, you can't un-see it.
The AFL campaign has finally kicked off and fans are buzzing.
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We're only one round in and we've already witnessed some magical marks, huge hits and great goals.
But among all the action from the weekend, some viewers noticed something else entirely.
Toyota's logo near the centre circle has got people talking online.
The ad, which was seen at every stadium over the weekend, features silhouettes of two people lifting the premiership trophy.
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But people have pointed out that it looks very similar to a uterus.
One person tweeted: "Is there a rough sketch of a uterus and fallopian tubes on the pitch? Very progressive of the AFL."
While another said: "Loving how inclusive the AFL finally have become. The current logo looks like a uterus."
As a third added: "I really don’t think they showed a single female that Toyota trophy logo."
As for the footy itself, It's the first time the Essendon Bombers have finished a round on top of the ladder since Round 6, 2013.
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In perhaps the best performance of the opening round, the Dons thrashed Hawthorn 124-65.
Within that game, we also witnessed a special moment as Essendon cult hero Anthony McDonald-Tipungwuti returned to action after 588 days out.
“I definitely got goosebumps when he marked that ball and the whole crowd was going nuts,” Sam Draper told Fox Sports.
“Our fans are so good, they deserve a few more wins, and it was a really special moment to be out there.”
Topics: Australia Afl, Aussie Rules Football, Australia