• Football
  • Boxing
  • UFC
  • Home
  • Football
    • England
    • Transfer News
    • Premier League
    • Champions League
    • Lionel Messi
    • Cristiano Ronaldo
    • EA FC 25
    • Wrexham
  • Boxing
    • Tyson Fury
    • Anthony Joshua
    • Oleksandr Usyk
    • Mike Tyson
    • Jake Paul
    • Logan Paul
  • UFC
    • Dana White
    • Conor McGregor
    • Khabib Nurmagomedov
    • Jon Jones
    • Paddy Pimblett
    • Joe Rogan
  • Other Sport
    • Athletics
    • Formula 1
    • MMA
    • Motorsport
    • NBA
    • Darts
    • NFL
    • Snooker
    • Wrestling
    • Tennis
    • Cricket
    • Golf
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
The staggering cost of hiring Cristiano Ronaldo revealed by social media boss who had 'unbelievable' deal with him

Home> Football> Saudi Pro League

Published 17:58 8 Jan 2025 GMT

The staggering cost of hiring Cristiano Ronaldo revealed by social media boss who had 'unbelievable' deal with him

Cristiano Ronaldo is one of the most-followed people on social media and his services do not come on the cheap.

Josh Lawless

Josh Lawless

The staggering cost to hire Cristiano Ronaldo's services have been revealed by a social media boss who worked with him.

The five-time Ballon d'Or winner is one of the most marketable people on the planet and is the most-followed person on Instagram, where he has 647 million followers.

Ronaldo is also the first person to reach a billion followers across social media, while he is now posting regular videos to a whopping 72.9 million subscribers on his record-breaking 'UR Cristiano' YouTube channel.

From time to time the 39-year-old can be seen sharing sponsored posts on his platforms, with paid partnerships with the likes of UFL, Saudi Arabia, AVA athletes, Whoop and Herbalife.

And given his innate global appeal, those deals do not come on the cheap. Around ten years ago, Ronaldo was paid to promote the Sportlobster app that he was an ambassador for.

Advert

Ronaldo said the app, which Michael Owen was an investor in, would "change the way fans consume sport forever". Harry Hugo, who was head of social and help build the brand before going on to co-found the Goat Agency, has revealed how much his former company forked out for Ronaldo to post 30-40 times.

He hailed it as an "unbelievable deal" and noted that Ronaldo's rate these days is much higher.

Cristiano Ronaldo's services do not come on the cheap. Image: Getty
Cristiano Ronaldo's services do not come on the cheap. Image: Getty

"We were the first guys to be a digital-only deal with Cristiano Ronaldo for a quarter of a million pounds," Hugo told Rising Ballers.

Advert

"That was for the year, for a third of his social media output.

"So we're talking like nearly 30-40 posts that are dedicated to Sport Lobster, dedicated with a link to download and that cost a quarter of a million quid.

"It costs a million quid for him to turn up to a TV photoshoot and now it costs a million quid for him to post on anything. So it was an unbelievable deal.

"It got to a point where every time he posted it would generate us like two thousand downloads. He had a hundred million followers."

Advert

As detailed by Football Leaks book from by Der Spiegel journalists Rafael Buschmann and Michael Wulzinger, Ronaldo and his representatives charged Mobily, a Saudi telecoms business, £920,000 for four-and-a-half hours of his time - which included a photo-shoot, five signed shirts and two plugs across his social media channels.

According to CNN, the Al Nassr forward earns a staggering £2.57 million per Instagram post - more than any other celebrity.

Featured Image Credit: Getty

Topics: Cristiano Ronaldo

Josh Lawless
Josh Lawless

Josh is a sports journalist who specialises in football and WWE. He has been published by Curzon Ashton FC, Late Tackle, Manchester City FC, The Mirror, Read Man City and Manchester Evening News. He provides coverage of professional wrestling and has covered two WrestleMania events for SPORTbible.

X

@joshlawless_

Advert

Advert

Advert

  • Cristiano Ronaldo and Lionel Messi could face off one last time as Al Nassr star linked with controversial transfer
  • The incredible amount Cristiano Ronaldo charges per Instagram post as the most-followed celebrity
  • Cristiano Ronaldo has three options for his future including shock club amid Al Nassr transfer rumours
  • Cristiano Ronaldo destroys Ligue 1 and claims Saudi Pro League is better in brutal rant about French football

Choose your content:

12 mins ago
an hour ago
8 hours ago
9 hours ago
  • 12 mins ago

    What happened to the 25 players Bleacher Report tipped to be the 'next Lionel Messi' back in 2010

    They were touted to become the next Messi.

    Football
  • an hour ago

    Kylian Mbappe has named his pick for 2025 Ballon d'Or ahead of PSG vs Real Madrid and Cristiano Ronaldo agrees

    Kylian Mbappe has the same pick as Cristiano Ronaldo for the 2025 Ballon d'Or award, having made his feelings clear.

    Football
  • 8 hours ago

    Ange Postecoglou 'contacted' by shock Premier League club over immediate return to English football

    The Australian could be set to return to the Premier League just weeks after being sacked.

    Football
  • 9 hours ago

    Viktor Gyokeres' Arsenal wage has emerged as he closes in on big-money transfer

    The 27-year-old will become one of Arsenal's most expensive transfers ever if he joins.

    Football