Manchester City have unveiled their new Official Shirt Sleeve sponsor for the 2022/23 season, with cryptocurrency OKX becoming the official partner.
OKX, a leading crypto trading app which has more than 50 million customers globally, became City’s official cryptocurrency exchange partner back in March 2022 and now their link up has been taken a step further.
The famous sky-blue home shirt will now feature the OKX logo in white on the left-hand side of both Man City's men's and women's tops.
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The promotional photos show City's mens stars Erling Haaland, Ruben Dias and Jack Grealish as well as women's heroes Alex Greenwood, Yui Hasegawa and Dayna Castellos donning the new strip.
In March 2022, the partnership between Manchester City and OKX began, first expanding in July 2022 when the cryptocurrency firm became the club's official training kit partner for the treble winning 2022/23 season.
Commenting on the news, Ferran Soriano, Chief Executive Officer at City Football Group, said: "We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
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The expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano and OKX Global Chief Marketing Officer Haider Rafique.
As part of the event, the sleeve was unveiled in a 'virtual reveal' with a hero video featuring player avatars. Manchester City legend Gaël Clichy was also in attendance for a media Q&A.
The partnership has helped introduce the brand to millions of football fans around the world through innovative Web3 experiences like the OKX Collective, through which fans can get up-close-and-personal with Manchester City players and OKX Ambassadors such as Jack Grealish and Alex Greenwood.
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It has also seen murals created for City stars throughout the city of Manchester which fans can scan a QR code with the possibility of winning a season ticket in their hospitality box at the Etihad Stadium.
The OKX brand will retain its position on the left sleeve of the first team training kits, in addition to appearing across further digital and physical club asset.
Topics: Manchester City, Premier League, Jack Grealish, Erling Haaland
Matthew Dove