They did Jack Harlow dirty.
Two NBA referees have gone viral online for savagely roasting the American rapper during the Boston Celtics vs Milwaukee Bucks playoff clash.
NBA teams often make an announcement over the PA system when any big-name celebrities are sitting courtside at their games.
But when Harlow's face showed up on the big screen inside TD Garden, two officials were confused as to who he was exactly.
"Who is Jack Harlow?" longtime NBA referee Scott Foster asked Ed Malloy.
"I have no idea," Malloy responded.
"He's the guy over here, right here. He's in that white shirt, behind you," Foster added.
"Yeah, who is he?" Malloy replied.
To which Foster said: "I don't know. Go ask him."
The hilarious interaction instantly popped off on social media as a video shared by SportsCenter began racking up millions of views.
Even the NBA commentary team found it funny.
"Scott Foster, let me help you," one of them said.
"Jack Harlow is one of the top rappers in the game right now."
It wasn't long before Harlow saw the clip himself.
"Clearly these mfs have never seen Narnia," he tweeted in response to the clip.
A bunch of other people also got in on the act with meme after meme emerging in the original tweet thread.
Even Buffalo Wild Wings involved, simply posting a picture of the blue-eyed, curly-haired 24-year-old devouring some of their spicy wings.
Harlow has quickly become one of the most well-known musicians in the business with his latest track 'First Class' absolutely smashing the charts.
Featured Image Credit: Twitter/SportsCenterTopics: rapper, Basketball, Entertainment, NBA, Video, Jack Harlow, watch, Australia