LeBron James is leading the chorus of outrage after a Washington Wizards announcer made a comment about Houston Rockets star Kevin Porter Jr's late father.
NBC Sports Washington broadcaster Glenn Consor landed himself in hot water when he made the comments live on-air after Porter Jr drained a buzzer-beater three-pointer.
"You've got to give credit. Kevin Porter Jr, like his dad, pulled that trigger right at the right time," Consor said in the commentary booth.
To give context, when Porter Jr was just four years of age, his dad was shot dead at a bar in South Seattle back in 2004.
Consor's choice of words, whether they were intentional or not, were poor to say the least and it wasn't long before he found himself facing a barrage of criticism from angry fans online - NBA megastar LeBron being one of them.
LeBron tweeted: "Oh he thought this was cool huh!!?? Nah we ain't going for this! Sorry but this ain't going to fly! How insensitive can you be to say something like this. Beat it man! I pray for you but there's no place in our beautiful game for you!"
A bunch of other people also took to social media to slam the play-caller for his inappropriate remarks.
Realising the magnitude of his mistake, Consor was then forced to issue a public apology to Kevin Porter Jr while also offering an explanation for his blunder.
"Please allow me to take this opportunity to sincerely apologise to Kevin Porter Jr., his family and the Rockets organization for the comments I made during last night's game," Consor's statement read.
"I mistakenly thought that Kevin was the son of former Washington player Kevin Porter and was unaware that the words I chose to describe his game-winning shot would be in any way hurtful or insensitive. I have reached out Kevin to personally apologise and hope to be able to talk with him soon."
The Houston Rockets are currently rock-bottom of the Eastern Conference, while the Wizards are ninth in the West.
Featured Image Credit: NBC Sports Washington / AlamyTopics: Commentator, Basketball, NBA, Kevin Porter Jr, Social Media, lebron james, Australia, Commentator, Basketball, NBA, Kevin Porter Jr, Social Media, lebron james, Australia, Commentator, Basketball, NBA, Kevin Porter Jr, Social Media, lebron james, Australia