Right now, sports fans across the globe are buzzing with excitement, and TAB wanted to know why this moment in sport feels so special.
With their latest competition, they gave fans a chance to share their thoughts on why now is the greatest time in sport — and a majority of the responses credited connection, inclusivity and accessibility.
One thing fans couldn’t stop talking about is the unparalleled access we now have to every sporting event, no matter where we are. Whether it's a national league, or a global competition, we’re spoiled for choice.
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With live streaming and on-demand coverage, no sport is out of reach — the biggest games in the world and niche competitions are all just a click away.
Technology also plays a huge role in why sports have become so engaging. Cutting-edge cameras, real-time stats, and instant replays are bringing us closer to the action than ever before.
The days of missing key moments are long gone — we can relive every game, every highlight, no matter where we are.
And with the TAB app, it’s easier than ever to keep up with live scores and odds, ensuring you’re always on top of the game.
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This level of immersion lets us feel like we’re part of every win, loss and record-breaking performance.
Some fans highlighted how today’s sports bring together a wider and more diverse community and that the world of sport has become more inclusive, embracing athletes from all backgrounds and abilities.
Others pointed out that this moment in sport stands out because of the global reach and cultural significance of modern athletes.
We’re witnessing the end of an era with legendary athletes, while simultaneously watching the rise of new icons.
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It’s a thrilling time as generations of talent collide, making every game a celebration of athleticism — past and present.
At its core, sport now has maintained that magical combination of competition and human connection, but it’s being amplified in a huge way.
Friday nights spent watching games with friends, cheering for our teams and soaking in the energy have become iconic moments.
They’re the memories that stick with us — and with TAB, you can stay plugged into all your favourite sports, keeping the excitement going long after the final whistle.
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So, to recap, why is now the best time in sport? Because it’s the perfect mix of unmatched access, diverse athletes, and a global community that lets us all be part of the action.
While the competition may be closed, you can still be part of the excitement with TAB.
With more markets, stats and insights, the TAB app helps you get the best out of the best time in sport.
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