Fans attending the Super Bowl in Phoenix have been left shocked and concerned after seeing a man scaling a skyscraper without any safety ropes.
Turns out the daredevil is actually a bloke by the name of Maison DesChamps, who is an anti-abortion activist.
DesChamps - also known as the "Pro-Life Spider-Man" - performed the stunt in a bid to raise money for 'Let them Live', which is a nonprofit organisation to "help pregnant mothers choose life over abortion".
The build-up week ahead of Super Bowl is always a good laugh with the host city putting on a bunch of activities for fans to sink their teeth into.
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But locals in visitors were left truly stunned when they noticed DesChamps climbing a 40-story building in downtown Phoenix.
Wedging himself in between a crevasse in the skyscraper, DesChamps slowly made his way to the top as onlookers gasped from the streets below.
At one point, DesChamps stopped in his tracks to film himself, explaining his reason for doing the gut-wrenching climb.
The caption on his Instagram video reads: "I’m climbing the Chase Tower in Phoenix Arizona! Please go to @letthemliveorg to help Hope choose LIFE!!!!"
When he finally made it to the top, some people cheered and others appeared to let out a sigh of relief.
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It's understood local police was waiting at the top of the skyscraper to take DesChamps into custody.
"This is not the place or the time to do this," said Phoenix Fire Department Captain Todd Keller.
"This is extremely dangerous."
As footage of the daring act flooded social media, people were quick to pile in.
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Responding to Jim Wyatt's tweet, one person said: "Dude is probably going to jail but what a hell of an accomplishment! Cheers bro!"
While another added: "I hate these people lol."
Unsurprisingly, the comments on his own Instagram video weren't too positive either.
One person commented: "Very pro life to pull front line workers away from helping other people because you do this."
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As another said: "What a waste of city money and resources for this stunt."
As for the Super Bowl itself, it promises to be a mouth-watering clash as the Philadelphia Eagles take on the Kansas City Chiefs at the 63,000-seater State Farm Stadium.
Topics: Super Bowl, American Football, NFL