I'm A Celeb fans think Jamie Vardy 'must be cringing' over what wife Rebekah Vardy posted about Coleen Rooney.
The popular ITV show returned on Sunday for its 24th instalment, with Wayne Rooney's wife, Coleen, leading the star-studded line-up, alongside the likes of boxing legend Barry McGuigan and N-Dubz singer Tulisa Contostavlos.
In the first episode, the row between Mrs. Vardy and Mrs. Rooney reignited after BBC Radio 1 presenter Dean McCullough said to Coleen: "Wagatha Christie, you're coming with me," when selecting her as his partner for the opening challenge.
Hosts Ant and Dec also made several jokes about their high-profile court case, with Dec saying: "It’ll be nice for Coleen to face a trial that doesn’t involve Rebekah Vardy."
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Ant added: "There will be plenty more [of these jokes]!"
Rebekah shared a post on social media as she responded to the jibes.
In a video uploaded on social media, she also aimed her own dig at Coleen, saying 'the gift that keeps on giving' after her canoe capsized during the celebrities' race to the camp before adding: "P.S. Did I mention Coleen sank her boat twice? Oh dear."
I'm A Celeb fans poked fun at her as they referenced Leicester City forward Jamie.
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One X user wrote: "He must be embarrassed beyond belief."
A second tweeted: "It’s super cringe. but Vardy strikes me as the sort of bloke that has an ‘us against the world’ mentality and probably encourages her to do this stuff because he loves a wind up!! He knows this will piss people off."
A third added: "What an embarrassment! What does she do for a living, apart from obsessing about Coleen Rooney?"
Rebekah also bizarrely referenced newly-elected US president Donald Trump.
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She posted a video of Trump that said: "Let them doubt you, let them criticise you because the more they throw at you the stronger you become.
"The path to success is never without resistance and hate. Hate is just a part of that journey.
"Understand this, no one who ever achieved anything great did it without facing opposition. Hate comes from a place of fear, insecurity and jealousy.
"People hate because your ambition, your drive makes them uncomfortable. Your desire to push past limits threatens the comfort they built around mediocrity.
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"So what should you do? Let them hate. Let their word be nothing more than background noise. You weren't put here to see their approval.
"You're not living your life to make them feel comfortable. You're here to follow your purpose, to chase your dreams and to live life on your own terms, you're beautiful."
Topics: Football, Im a Celebrity, Fan Reactions, Jamie Vardy