WWE Hall of Famer Goldberg teared into Rihanna's Super Bowl half-time performance and said he was "disgusted" by what he saw.
The Bajan singer did a 13 minute set during the break at State Farm Stadium in Glendale, Arizona, where the Kansas City Chiefs beat the Philadelphia Eagles 38-35 to claim the Vince Lombardi trophy.
She performed a slew of her greatest hits, including 'Rude Boy', 'Umbrella' and 'Diamonds' and it was reported that 118.7 million people tuned in to see her strut her stuff - more than the actual game.
But not everyone enjoyed the show, with former WWE world heavyweight champion Goldberg extremely critical and branding it "I thought Rihanna was frickin horrible," Goldberg said on the CarCast podcast, as per TMZ.
Advert
"I was disgusted by it. That's all. Let's just say that. I thought it was horrible."
When co-host Matt D'Andria claimed it was "kind of boring", Goldberg said his comment was the understatement of the year".
The former Atlanta Falcons and Los Angeles Rams player did enjoy country singer Chris Stapleton's rendition of the national anthem and threw shade at Rihanna when he added, "he didn’t grab his crotch every 15 seconds or make it about himself".
Advert
During the performance, a gyrating Rihanna grabbed her crotch area and then proceeded to smell and taste it - an action that caused a serious stir online amongst viewers.
It is not the first time the 34-year-old has performed the gesture on stage and former WWE star MVP reacted furiously to calling out double standards to those who claimed they were offended by her antics.
He tweeted: "I've noticed that a lot of the people that find Rhianna offensive or are "disgusted" by her performance at the SB are not at all bothered by a presidential candidate bragging about "grabbing women by the p***y" or a 1st lady posing nude. Interesting..."
Advert
Rihanna, who announced she is pregnant for the second time, was not paid for the performance due to a longstanding rule but saw remarkable growth in her streaming numbers off the back of it.
Topics: WWE, NFL, Super Bowl