Reality TV star Kim Kardashian has had her ego checked brutally by sports fans at a Los Angeles football game.
The 41-year-old popped up on the Jumbotron during the Los Angeles Rams game against the Dallas Cowboys at SoFi Stadium and football fans were less than impressed.
The camera panned from hitmaker John Legend and his son to Kardashian, who was seen smiling, waving, and blowing a kiss to the crowd.
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The mood soured with boos echoing around the stadium after the camera panned to the reality star.
Kardashian, who was at the game with her six-year-old son Saint, appeared unfazed by being booed by thousands of fellow Los Angelans.
Guess you can't win 'em all, Kimmy.
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On a video of the incident shared to Twitter, people were quick to pile on with their own digital boo-fest.
One social media user said: "Just proves not everyone, including me, are not on the Kardashians' 'adoring list'. She and all of them, including momma, are real pieces of work. Just the whole lot of them are disgusting and should never be considered so-called 'role models'."
Another added: "Doesn't surprise me. I think people are sick and tired of the Kardashian clan."
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A third sarcastically chipped in with: "I don't understand why L.A. doesn't like their space Barbie."
Crowds reacted neutrally to shots of Grammy winner John Legend when he appeared on the massive screen before Kardashian.
Others pointed out that the boos are just a sign of mega-stardom.
One user said: "Kim Kardashian was just shown on the big screen and loudly booed at the Rams game. Being booed at a sporting event is a huge compliment. When people who don’t know you think they dislike you it means you are super duper famous."
Real Housewives of New York alum Bethenny Frankel said: "Why is everyone surprised that Kim Kardashian was booed at a football game? It’s America’s pastime. The fans are people with daughters & sons who have hope for realistic role models for their children. Football is not the superficial land of fashion. Those fans can’t be bought."
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It was some guy named 'Steve' who the camera panned to after Kardashian's brief appearance that struck a chord with crowds, with some people heard yelling 'let's go, Steve' as his face beamed out in gigantic proportions across the stadium.
Happy days for Steve.
Steve also earned himself a few comments on the now-viral social media clip of Kadrashian.
One user said: "To be fair, Steve seems like more fun."
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Another added: "Steve " We love Steve!"
But Kardashian didn't seem to mind that some random named Steve had won the hearts of SoFi Stadium.
Instead, the billionaire posted several happy snaps to her Instagram that showed off her son having the time of his life.
The videos captured Saint waving an adorable blue foam finger and jumping up and down to celebrate in the moment after a touchdown by the Rams.
The famous family also appeared to receive the star treatment after the game, with Kardashian sharing photos of her son and a friend on the field and with the team’s Vince Lombardi championship trophy.
Pretty luxe for someone who was just booed by thousands. Oh, to be a celebrity.
The Rams suffered a 22-10 loss to the Dallas Cowboys.
Topics: Australia, NFL, American Football