Usain Bolt launched highly unusual side business in 2016 but it failed to take off

The greatest sprinter of all time has an unmatchable legacy on the track, but one of his early business ventures was not so successful.

A three-time Olympic gold medalist in both the 100m and 200m, Usain Bolt wrote himself into the history books as one of the greatest-ever sports people across a 13-year professional athletics career.

The Jamaican sprint king still holds the world records in his two primary disciplines, despite the fact he retired back in 2017.

He wasn't able to translate that success into the business world shortly before his retirement, though.

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In 2016, Bolt launched Champion Shave, a company whose aim was to produce high-end, six-blade razors.

It was a left-field move for the track god, but Bolt appeared to believe firmly in the venture.

"Tens of millions of men worldwide deserve a razor that is a not only of the highest quality that provides a great shaving experience, but is also very affordable," he said in a statement upon Champion Shave's launch.

"Champion Shave is a tough, six-blade razor with a light aerodynamic handle giving you an amazingly comfortable and smooth shave. Best of all, Champion Razors are a fraction of the price of our competitors.

"I believe in our product as I am not only one of the brand ambassadors of Champion Shave, but I am also one of the owners!

"So, it doesn’t matter where you are from or what you do, you deserve to feel like a Champion. I want you to join me, and together be a part of the Champion Shave Team!"

But despite being backed by one of the world's most popular and recognisable athletes, Champion Shave never quite took off.

Unable to echo his prowess in the sprint sphere, Bolt's male grooming venture appears to have disappeared altogether, with its web domain now vacant and all social media accounts deleted.

Bolt's other post-retirement business interests include an electric scooter company called Bolt Mobility and "Bolt Labs powered by SprintRay", an initiative utilising 3D printing to provide dental care across Jamaica.