Drake is being torched online for popping champagne and comparing himself to Kobe Bryant after winning a basketball competition he launched himself.
The rapper's OVO team won back-to-back championships in his Sanctuary Basketball League with Drake's teammate hitting a game-winning three-pointer as the buzzer sounded.
And the music megastar celebrated in style, popping bottles and donning championship t-shirts and caps while confetti rained down on him and his pals.
Drizzy, who actually hosted the competition on his personal basketball court in his Toronto mansion, also used to time to pay homage to a late, great NBA legend too.
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Speaking after the victory, he said: "I did what Kobe did in Game 7 against the Celtics. Shots not falling, you play f**king defence!"
It was all light-hearted stuff at the end of the day with fans stoked for the multi-platinum artist – but others were quick to rain on his parade.
While most people saw the funny side of his over-eccentric celebrations, some took to social media to roast him for it.
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One bloke tweeted: "Drake winning his own basketball league and comparing himself to Game 7 Kobe is top 5 funniest things I’ve ever seen.
While another added: "Drake called himself Kobe lmfao. Nah I got to get rich man, you can really be whoever you want to be."
As a third chimed in, saying: Don’t compare yourself to Kobe… Drake is a BIG time Corn Ball!
And one commented: "Bro won a tournament against his homies at his indoor home basketball court then popped champagne like he was Kobe."
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Meanwhile, Complex Sports also posted a little highlights package of Drake's boozy celebrations and viewers wasted no time in producing some hilarious memes which best reflected their thoughts on it all.
As for Drake himself, when you've got the sort of money in your bank account which allows you to live out your dreams, he probably doesn't have a care in the world for what others think.
You know what, fair play to him.
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The rapper actually launched the Sanctuary Basketball League last year and is now a two-time back-to-back champion.
Topics: Australia, Drake, NBA, Basketball