Son Heung-min's father has claimed his son is not a world class player and is worried 'crisis is on the way' if complacency creeps in.
The Tottenham Hotspur forward scored 23 goals in the Premier League this season and shared the Golden Boot with Liverpool talisman Mohamed Salah.
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He played a key role in Spurs' resurgence under Antonio Conte and their qualification for the Champions League.
Despite all that, Son Woong-jung is demanding more and wants him to be at least '10 per cent better' at all times.
Per CGTN News he said: "He (Son Heung-min) must work harder and make more progress.
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"If he is satisfied with what he has achieved now, crisis is on the way. He must always try to do better to stay in the best form, don’t you think? Instead of being happy to stay where he is, I always want him to be 10 percent better.
"Instead of being happy to stay where he is, I always want him to be 10 per cent better."
Son returned to South Korea with his Golden Boot last month and received a hero's welcome at the airport.
The 29-year-old was as humble as ever, bowing to supporters as they congratulated him.
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His father was also a professional footballer and offered advice on how his son could improve himself.
"He must be able to play a solid role in one of the world's top clubs," he continued. "That's when he will become a world class player.
"He scored a lot of goals this year, but it doesn't mean he will do the same next year.
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"Only those who stay ready can survive the difficulties. He must face everything with a cautious mind and can't afford to be too proud."
Son was on 21 goals heading into the final day and scored a brace in Spurs' 5-0 win over Norwich City.
Salah was on 22 and scored against Wolverhampton Wanderers, which saw Son humorously ask for updates on his rival mid-game.
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Post-match he told reporters: "It’s incredible to have this award. I can’t believe it. I got really emotional. I dreamed of it as a child. Literally it’s my in hands. I can’t believe it."
Topics: Son Heung Min, Tottenham Hotspur, South Korea