Roy Keane scored a golden goal winner against Micah Richards, and then celebrated by whipping off his shirt, all very disrespectful stuff.
As always, Keane has been nothing short of his usual grumpy and controversial self whilst being a pundit for the World Cup out in Qatar.
The Irishman was forthright on his view that Harry Kane should have worn the One Love armband for England's opener vs Iran, before later getting into an argument with Graeme Souness.
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He and Souness weren't even happy when watching Brazil, with the former Manchester United captain branding the Selecao 'disrespectful' for dancing during their goal celebrations in their last 16 tie with South Korea.
Keane clearly wasn't keen on the celebrations, claiming watching the match, which Brazil were 4-0 up in after just 36 minutes, was 'like watching Strictly Come Dancing.'
Perhaps that reference wouldn't have gone down well with the powers that be at ITV, who are paying his wages in the Middle East, considering the BBC programme's popularity.
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However, it seems the 51-year-old doesn't take his own advice when it comes to how much celebrating is acceptable, as he proved on Wednesday.
With two days without games at the World Cup, the ITV team enjoyed a game of football and the former Manchester United captain scored a golden goal winner against Sky Sports colleague Richards.
"I don't like when players run, remove their shirts and show happiness before diving on the pitch to celebrate a goal. I think it's disrespectful," one fan replied.
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"Celebration is disrespectful. Have lost respect for him," a second said.
Further taking the mick out of the kind of thing Keane says, a third added, "Glorious? He’s just doing his job. Then the celebration - a bit disrespectful in a friendly game."
Another brought up the Brazilians saying, "Could you imagine the uproar by Roy if the Brazilians start leaping over wheelie bins when they score against Croatia on Friday."
With the game seeming to be between ITV and BBC, many wanted one of the broadcasters to be showing the game in full, especially with no games on till Friday evening.
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Many others pointed out the fact that Keane was even lucky to be claiming the goal, considering the huge deflection it took off the defender in order to put it past Richards.
Keane and Richards often work together on Sky to cover Premier League games but are on opposite sides of the terrestrial divide during the World Cup.
The two have wonderful on screen chemistry, with the former Manchester City full back actually one of the few people on earth capable of making the former Ipswich Town manager smile.
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Along with Gary Neville, Keane ripped into Richards ahead of the tournament, claiming the 34-year-old should still be playing, rather than having been a pundit for '15 years.'
Topics: Football, Roy Keane, Micah Richards, Football World Cup