The Glazer family are now ready to keep Manchester United, rather than sell the Premier League club, in an attempt to double the value.
United fans were hoping to get a new owner, when the Glazers revealed at the end of last year that they were willing to sell the club, nearly 20 years after buying them.
Whilst there has been plenty of periods of success under the Americans, as well as money spent on transfers, it has largely happened in spite of them, not because of.
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Old Trafford has been left to decay under their stewardship of the club, with no better evidence than the fact England's biggest stadium outside of Wembley is not part of the bid to host Euro 2028.
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The billionaires have also repeatedly taken money out of the club, rather than pumping it in, whilst transfer funds have come from what the side generates, so their ownership is essentially irrelevant to the money spent.
Rival fans have chosen not to understand why there is problems but fans of the club were excited at the prospect of seeing new men through the door.
However, it was recently revealed that the bidding for the Premier League giants would be going to a third round, despite the fact that two bids already existed.
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Now though, according to ESPN, brothers Joel and Avram Glazer prefer new investment, that would still allow them to remain owners of the club.
They believe that, rather than take the reported £5 billion on offer from Sheikh Jassim and Sir Jim Ratcliffe, they could make the club worth £10 billion in the coming years.
One thought from the report is that the owners believe the club will be worth with 'the required investment' both on and off the pitch.
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United fans will find huge irony in that, considering what's been happening off the pitch in recent years, and the facilities at both Old Trafford and their Carrington training ground not being improved.
It was one of the few things that Cristiano Ronaldo called his former club out for that fans agreed with, ahead of his departure from the Premier League.
Topics: Premier League, Manchester United, Football, Manchester United Transfer News & Rumours