"Valuable assets" - Expert explains how FSG sale could impact Liverpool's transfer plans in January

Liverpool's owners are expected to continue investing in the squad despite putting the club up for sale this week.

Fenway Sports Group (FSG), who bought Liverpool in a deal worth about £300m in October 2010, stunned by fans by announcing that they would be open to new investment.

It is believed FSG would be willing to sell their entire stake in the club if a suitable offer was made.

The announcement has caused both excitement and concern among Liverpool supporters.

While some have called for FSG to invest more in the squad or sell their stake, others are wary of what new ownership would mean for the club.

Meanwhile, some fans fear that FSG could stop investing in the squad while the club is up for sale.

Will FSG stop investing in Liverpool's squad?

Those fears have been allayed by Tim Keech, co-founder of MRKT Insights which 'provides data-focused football consultancy to both clubs and investors'.

Keech believes FSG would have to continue investing in the squad to maintain the current market value of Liverpool, believed to be in excess of £3.5bn.

"This process could take a year or even longer," he told The Athletic.

"In the meantime I don’t see it stopping FSG from spending money on the squad. The nature of that group is that they're calm and rational. I think they'll keep doing what they've been doing in terms of putting revenues back in.

"Any potential owner would get their own advice about the squad and what needs to be done in the next few years, and that would shape their valuation of the club accordingly. What are they set to inherit?

"If you stop buying players now that’s not a positive for future investors, especially when you consider that Champions League football can be worth up to £100million. Similarly, if you go out and spend lots of money on someone who isn’t going to contribute, that would be a negative."

Liverpool are one of football's 'crown jewels'

"There are a lot of valuable assets in that Liverpool squad because in recent years they have made so many value for money transfers," added Keech.

"Liverpool have such steady revenue streams that any buyer would be paying a premium because everything is in place.

"We're talking about one of football's crown jewels and they don’t become available very often.

John Henry's Fenway Sports Group has owned Liverpool since 2010 (Image: Alamy)

"Manchester City was a project buy, a bit like Newcastle. You were buying a Premier League club and trying to turn them into a big club. Liverpool are already in the top five in the world in terms of profile and reach.

"There aren't many people with £3billion to £4billion to spend. Then you’ve got potential issues in terms of who will be accepted by fan groups.

"But there will be a lot of interest. I don't see it being one high net worth individual but a group of investors or another fund like FSG."