Italy's Brand New Crest Has Been Revealed And Fans Are Not Happy
Italy's new football crest has been leaked online and fans aren't best pleased with the design.
The Azzurri have had a number of logos over the years, with their current coming into use into 2017. It coincided with the release of their all-new Puma strip and was more of a redesign - the four gold stars and Italian flag remaining.
The Euro 2020 winners are nearing the end of that Puma deal and moving to Adidas. Once again the change will come with a different badge, as according to the reliable Footy Headlines, the crest will be active once the Adidas deal begins in 2023.
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The notable changes are a different shaped shield, which is now in blue instead of gold - the same as the four stars at the top to mark every World Cup win and the "ITALIA" text.
It should be noted that there is apparently a different version comprising of a white shield with blue letters but there's a universal dislike for the crest and the constant changing:
This is a huge downgrade. The choice of blue as an outline for a team that plays in blue is a laughable decision. And all this comes less than 5 years since the last rebrand. 🤔🤔 pic.twitter.com/oMcBjz6lGW
— Phil Delves (@phildelves) June 21, 2022
In the last 25 years that’s more crests than they’ve been to World Cup tournaments
— F⚽️⚽️TBALL ShIrTALIA (@FutbolShIrTALIA) June 21, 2022
No need for another change! Although if they ate going to change, go back to this! pic.twitter.com/cBWdLeBi6A
— Nico 🇮🇹 ⚽️🔴⚪ (@Neeks_77) June 21, 2022
Bring this back: pic.twitter.com/ZpTGAqYmXA
— Kristoffer Eidsnes 🌻 🇺🇦 (@KEidsnes) June 21, 2022
Every Italy badge has been naff since they changed from the 90's one. pic.twitter.com/5gjgZGMBd9
— Arthur Blackpudding (@ArthurBlackpud1) June 21, 2022
If it ain't broke, don't fix it.
— Emin Urcan (@TurkishCobbler) June 21, 2022
Sadly, they did. pic.twitter.com/BXvikorLqY
Italy changes their badge every 5 years.. incredible
— Goodiness (@Vitorinox11) June 21, 2022
Why does Italy change their badge all the time? This will be their third badge change in 10 years https://t.co/Sa7a3GSllv
— The Rainbow Kit (@The_RainbowKit) June 21, 2022
Italy going through more rebrands than major tournaments https://t.co/u5IzkgQDBe
— Eoghan Walsh (@eoghanbr) June 21, 2022
Although they won the Euros by beating England on penalties at Wembley just under a year ago, things haven't been going to plan for Roberto Mancini's side in recent times.
For the second consecutive tournament, Italy will not be competing at the World Cup after failing to qualify following defeat to North Macedonia in the play-offs back in March.
They then lost the Finalissima final 3-0 to Argentina last month, before being battered 5-2 by Germany in their latest UEFA Nations League fixture.
And yet somehow their soon-to-be emblem is comfortably the worst thing to happen of late.
Topics: Italy, Adidas, PUMA, FIFA World Cup
Josh Lawless