Spurs 'in talks' with Google over naming rights deal for the Tottenham Hotspur Stadium

Spurs are in 'meaningful' talks with technology giants Google over naming rights for their £1 billion state-of-the-art stadium, according to reports.

Since the stadium was officially opened in April 2019 after years of construction, club chairman Daniel Levy has been interested in finding a suitable sponsor for the Tottenham Hotspur Stadium.

Levy said the Premier League outfit were on the lookout for a naming-rights deal that involved the “right brand, on the right money", but no such sponsor has emerged until recently.

The Athletic suggest Google – one of the most valuable companies in the world – have held discussions with Spurs regarding a potential deal, although no figure is revealed in the report.

Back in February, it emerged that Levy is reportedly holding out for an offer worth around £400 million for the naming rights to the Tottenham Hotspur Stadium.

That's according to the Daily Mail, who also claimed Tottenham are considering an 'audacious' bid to host the Super Bowl in 2026.

Image credit: Alamy

The stadium certainly holds plenty of commercial appeal.

It recently staged an NFL game between the New York Giants and Green Bay Packers, as well as concerts and other major events, including Anthony Joshua's heavyweight clash against Oleksandr Usyk.

When the venue was opened in 2019, chairman Levy claimed that the club's move to their new stadium would help take them to another level globally.

"It is Tottenham's time to shine now," he told the London Evening Standard. "We are the largest employer and economic driver in north Tottenham and we are making an unprecedented private sector investment of nearly £1bn in the area. We need to see all of this capitalised upon by both the public and private sector.

"Our stadium scheme and the other developments alongside have been acknowledged as the single most important scheme with the ability to kickstart regeneration. We have just delivered our 1,000th job alongside the scheme. This was once a largely forgotten borough of London but we are starting to see investment coming into the surrounding transport infrastructure."

Image credit: Alamy

Levy added: "Our new stadium, with the Premier League and NFL, plus tourist attractions at the new stadium like the Skywalk and the Tottenham Experience, will bring visitors every day of the year and be viewed by millions around the world.

"We have been competing against teams with matchday revenues that far outstrip ours and a restricted capacity that has meant our growing fanbase has not been able to get to games. The new stadium will take us to another level globally."