Wrexham's value has soared in the three years since Hollywood stars Ryan Reynolds and Rob McElhenney arrived at the Welsh club.
Reynolds and McElhenny stunned the football world when they purchased Wrexham, then in the National League, in 2021.
The actors bought the club for £2m in February of that year and vowed to transform its fortunes after years of disappointment.
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They suffered a major setback in their first year in charge, with Wrexham narrowly missing out on promotion to League Two via the play-offs.
But the Welsh side bounced back from that heartbreak to win the National League the following campaign and are currently aiming for back-to-back promotions, with the team currently third in League Two - five points off top.
The club's profile has grown significantly since Reynolds and McElhenney arrived, partly because of the success of the 'Welcome to Wrexham' docuseries – which has charted the club's rise under their leadership.
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And the two owners are set to be richly rewarded for their efforts.
According to director Shaun Harvey, Wrexham now has a value of £9m – an increase of £7m in the three years since Reynolds and McElhenney took over.
Former EFL chief executive Harvey detailed Wrexham's growth during a speech at the SportNXT conference in Australia.
"It is worth nothing [that] it is an investment that has paid off. Now worth £9m," Harvey said.
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"The main reason for ownership was the town's history and to provide hope to the town whilst offering something the community could get behind.
"The social media growth has been astronomical from 2020 to 2024, seeing an increase from 152,000 [followers] to 3,981,747 across all platforms.
"Ultimately, it was exposure, the spotlight that had been shone and all of a sudden, everybody wanted to see what was going on.
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"We successfully managed the football club in the town for the local community and built everything else around it. It remained relatable."
Wrexham's popularity, particularly in the United States, has led to the EFL netting a huge 40 per cent rise in overseas broadcasting rights revenue.
The Daily Mail reported earlier this month the competition is set to receive a minimum of £148m over the next four seasons to broadcast games internationally.
Topics: Wrexham, Ryan Reynolds, Rob McElhenney, League Two, Football
Rory O'Callaghan