Red Bull have continued their expansion in football by purchasing a stake in Leeds United.
The energy drinks brand own a total of four football clubs, including RB Leipzig, Red Bull Salzburg and New York Red Bulls.
They also have the leading Formula One team, with Max Verstappen the reigning champion on the track.
But according to Phil Hay of The Athletic, Red Bull have made a first move in English football.
Advert
They have secured a deal for a minority investment but will also have their logo gracing the front of Leeds' home shirts next season.
The Yorkshire outfit are owned by 49ers Enterprises, as the private equity firm of the San Francisco NFL franchise purchased 100 per cent of the club from previous owner Andrea Radrizzani.
Will Ferrell is among the list of high-profile investors in Leeds, who reached the Championship play-off final but failed to secure promotion back to the Premier League after defeat to Southampton.
Advert
The deal will see Red Bull become Leeds' official energy drink partner and their branding will be inside Elland Road.
However, it has been confirmed that the club's name will remain the same.
“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” Leeds chairman Paraag Marathe commented, as per the club's official website.
Advert
"As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”
Topics: Leeds United, Red Bull Salzburg, RB Leipzig, EFL Championship
Josh Lawless