An interviewer was brought to tears after a ticketless Borussia Dortmund fan turned down the chance to attend Saturday's Champions League final.
Rob Adcock, a content creator from Stoke-on-Trent, decided to become the first person in history to attend every round of the Champions League without visiting the same country twice.
Back in June, he started in the Icelandic town of Kopavogur and soon, the TV presenter made the journey to Malta to watch Hamrun Spartans's clash against Maccabi Haifa.
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Trips to Poland, Portugal, Denmark, Wales, Scotland, Italy and France followed.
But ahead of this weekend's final between Real Madrid and Borussia Dortmund, Rob was feeling guilty about purchasing a ticket for the showpiece event in London.
"I have got a proper guilty coincidence," he said on the train to Wembley. "I'm about to do something nobody has ever done before and I feel really bad about it."
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A couple of years ago, Nottingham Forest fan Rob and his brother Simon were inches away from missing out on tickets for their Championship play-off final victory against Huddersfield.
It was something that stayed with him. "I didn't feel like I could go into Wembley on Saturday knowing proper fans wouldn't be able to watch," he tells SPORTbible. "So I thought the right thing to do was give it away."
Fast forward a few hours and Rob bumped into a Dortmund fan outside Wembley. He was ready to handover the ticket he'd purchased for more than £2,000 when this happened.
As you can see from the footage above, the fan politely declined his invite, showing incredible loyalty to the five friends he'd travelled to England with for the event.
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"I appreciate your ticket but all or no-one," the fan said. "We're a group, we're friends if only I can see the game, it's not fair to my friends. But friendship..."
Rob, who was moved to tears by the emotional encounter, says he was left "speechless" by the supporter's actions.
"I thought at first he'd speak to his mates and they would tell him to go in," he says. "So I hung around. But he just wasn't budging. It's what football is all about. If you can't enjoy football without your mates, then what's the point?"
Topics: Champions League, Borussia Dortmund, Bundesliga, Real Madrid