A Christmas-themed goal update from BBC's Final Score programme has gone viral - and it is simply genius.
Delivering live match reports or summaries is one of the hardest skills in broadcasting, given that you sometimes have a matter of seconds to process what has happened before having to report back to a studio.
Just getting the key information out there to viewers is a tricky skill in itself, but there are magical occasions where the match details can inspire a bit of extra creativity on top of that.
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That's what happened for veteran BBC reporter Marc Webber who, in over two decades of experience, won't have delivered a report quite like the one he produced on Final Score when Stevenage went 3-0 up against Northampton this Boxing Day.
In under 10 seconds of quite incredible TV, Webber managed to fit in all three scorers, how the goals went in, and the scoreline - all within a rendition of the chorus of 'Santa Claus Is Coming To Town'.
You can watch it below.
The only thing missing, it appeared, was a reaction from the studio to round it all off - although if you're wondering why that was, the man himself has you covered on that front as well.
Stevenage did manage to hold on to a 3-0 win, keeping them in the League One play-off places and ensuring that the Final Score report has circulated widely across social media.
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Jamie Reid, whose name made up the first part of the hastily put together song rendition, notched his 14th goal of the season, while Jordan Roberts and Elliott List - surely the inspiration behind it all? - both have four apiece for this term.
As far as Christmas presents go, it wasn't a bad day for Steve Evans' side - and for Final Score.
Topics: Football, League One
Ryan Smart