Marcus Rashford's brother posted to his social media account immediately after England's 1-1 draw with Denmark - and it has gone viral.
Harry Kane gave England the lead in Frankfurt, but his close-range effort was cancelled out by Morten Hjulmand's 25-yard strike for Denmark before half-time.
The Three Lions lacked urgency in the second half of proceedings, and created few clear-cut chances barring a well-worked move that ended in Bukayo Saka heading the ball into the side netting.
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England ended the game without either Saka or Harry Kane on the pitch, with Southgate substituting them both as he attempted to make a defining change.
But those changes didn't result in any success, with the Three Lions having to accept a 1-1 draw.
One player they will be without for the entirety of the tournament is Manchester United star Rashford, who wasn't included in Southgate's provisional 33-man squad.
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The England boss said that other players 'had better seasons', using the same reasoning for excluding Jordan Henderson.
After the game, Rashford's brother, Dwaine Maynard - who is also his agent - took to Instagram.
He wrote: "It's hard to sit and watch when you honestly believe your man could make a difference!"
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Prior to Euro 2024, Rashford had represented England at every major tournament since his Three Lions debut in 2016.
He was also their joint top scorer at the 2022 World Cup alongside Bukayo Saka, netting three goals in the group stage in Qatar.
Rashford ended that campaign at club level with 30 goals in all competitions, but the 2023/24 season has been more of a struggle.
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Despite showing flashes of his peak form, Rashford ended the campaign with eight goals in all competitions. He did, however, end the season as an FA Cup winner.
Since the Denmark draw, fans have argued that the 26-year-old could have made a difference in Germany - and his brother agrees with those assessments.
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Topics: Marcus Rashford, Football, England, Euro 2024, Gareth Southgate