Barcelona's Stadium 'Set To Be Rebranded As Nou Camp Spotify' As Part Of Huge Sponsorship Deal
Barcelona are negotiating a lucrative sponsorship package with Spotify.
Barcelona’s iconic stadium could be renamed the Nou Camp Spotify as part of a huge sponsorship deal with the audio streaming service.
The Catalan club are currently negotiating a deal which is set to be one of the biggest sponsorship packages in football history, according to reports in Spain.
Catalunya Radio claim Spotify are in talks to become the main brand sponsor for Barcelona with the deal set to include the naming rights to the Nou Camp, which has been the club’s home since 1957.
Barcelona’s current shirt sponsors are Rakuten, the electronic commerce company, while domestic appliance brand Beko is used on the club’s training kits.
Both deals are due to expire in six months, however, and Barcelona are desperate to secure a new lucrative sponsorship deal to help ease their financial troubles.
According to the report, Barcelona are ready to sell the naming rights to their stadium but the proposed deal would not be as long-term as the club would like.
Spotify are said to only be interested in agreeing a deal for the stadium’s title rights for a ‘relatively short period of time’.
Barcelona are willing to accept this as part of the wider sponsorship deal, despite a commercial agreement of this type typically running between 15 and 30 years.
For now, the negotiations are said to be centred around the other aspects of the sponsorship package, such as the main shirt sponsorship and training kits.
The entire deal, which includes the title rights for the stadium, is reported to be worth between €60m-€65m (£49.9m-£54m).
Barca did not have main shirt sponsor until 2006, when they agreed a partnership with the charity 'UNICEF'.
They later signed an agreement with Qatar Airways before Rakuten became their main sponsor in 2017.
Although they recently posted debts of £1.2bn, Barcelona have plans to completely revamp the Nou Camp and its surrounding area, in an investment which could end up costing as much as £1.5bn.
Featured Image Credit: Alamy
Rory O'Callaghan