Martin Brundle suffered one of his biggest snubs in F1 Grid Walk history ahead of the United States Grand Prix.
The former racing driver was doing his thing on the grid in Austin, Texas and interviewing all sorts of famous faces, including Olympians Gabby Thomas and Mondo Duplantis,
He also grabbed a word with a couple of drivers but suffered a huge rejection that made for extremely painful viewing.
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The 65-year-old was live on Sky Sports and tried to chat to Williams' driver Franco Colapinto.
However, the Argentine was clearly in no mood to chat and completely ignored Brundle.
After introducing himself, Brundle asked for a quick chat but then when Colapinto scurried off, he quipped, "Ah well, no I think is the answer to that'.
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Brundle then seamlessly slotted into a brief chat with celebrity chef Gordon Ramsay.
He's been pied by a whole host of celebrities over the years but getting ignored by a driver was not quite in the script.
And naturally, viewers erupted with reaction to Brundle getting a big custard pie.
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One said: "HAHAHA FRANCO COLAPINTO I don't think I've seen anyone blank Martin Brundle so hard, never mind a driver."
A second added: "Franco Colapinto blew past Martin Brundle on the grid walk like he was a two-bit reporter."
A third commented: "Franco colapinto absolutely blanking martin brundle #DIVA."
A fourth reacted: "FRANCO COLAPINTO WAS HAVING ABSOLUTELY NONE OF MARTIN BRUNDLE."
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Another user replied: "Disappointed to see Franco Colapinto completely ignore Martin Brundle on the grid. Not obliged to speak to him by any means but that was uncalled for."
A final person predicted: "Franco Colapinto will straight up regret blanking and being rude to Martin Brundle."
Colapinto is a new kid on the block having only made his debut in the Italian Grand Prix as a replacement for Logan Sargeant until the end of the season.
The 21-year-old is the first Argentina to compete in F1 in more than 20 years.
Topics: Formula 1