Revealed: The staggering impact of Erling Haaland on Manchester City's global merchandise sales

Since the takeover of 2008, Manchester City have signed a whole host of world-class players, but none have quite been in the mould of Erling Haaland.

The majority of Manchester City’s big-name signings joined the club as players yet to be considered in the elite bracket in European football.

Perhaps more evidently, only Robinho came to the Etihad Stadium as a 'superstar' name, but not in the same vein as the aforementioned Norwegian striker, who is widely recognised around the world as a global phenomenon.

Since his move to Borussia Dortmund in 2020, the young forward's generational talent and unique personality has made him one of the most marketable footballers in the business.

With the 22-year old believed to compete with Kylian Mbappe for the title of being the best player in the world for the next decade, this facet is one that makes him one of the biggest names the sport has to offer.

Much like how Lionel Messi and Cristiano Ronaldo transcended football due to their relentless rivalry at the summit of the sport, Erling Haaland is undergoing a similar sense of competition with the Paris Saint-Germain talisman.

Messi Ronaldo

As a result, English football has never seen a player at the peak of their powers, and renowned around the globe, bless their shores, even during the heights of the Premier League era.

Details into the impact of the phenom’s impact since joining Manchester City from a shirt sales perspective paint an accurate picture of his incredible star status.

According to a report by Relevo, the Premier League champions have sold the same number shirts in the months of July and August alone, as they did in the entirety of last season.

Haaland has scored 20 goals in 13 appearances for City (Image: Alamy)

Furthermore, it has been revealed that official stores have run out of stock of home shirts, with no sizes available in their inventories.

It has also been pointed out that the sales anticipated after Erling Haaland’s arrival have exceeded all expectations.

In Norway in particular, official Manchester City merchandise is being sold at a rate 219% higher in comparison to last year.

Additionally, the club have managed to accumulate a 77% increase in their sales in Scandinavia compared to 2021, with 51% of shirts having 'Haaland' printed on the back.

Alamy)

These figures should come as no surprise, as Manchester City’s Erling Haaland is one of the biggest names in the game.

His continued rise within the team, both in terms of global brand and on-field success, will only increase the numbers seen across the world.

As was anticipated when Manchester City were linked with a sensational move for Lionel Messi two years ago, the acquisition of Erling Haaland could transform the position of the club on a global front for years to come.