Russell Westbrook can't catch a break.
The Los Angeles Lakers star isn't shooting particularly well at the moment and one person was on hand to remind him of that.
Russ was hilariously trolled by the Sacramento Kings' in-house DJ who decided to play the classic song 'Cold As Ice' every time he missed a shot.
It's all fun and games at the time, but in hindsight it's absolutely brutal and something that would undoubtedly get under Westbrook's skin.
Savage.
But the Kings weren't done there either.
Just before the final siren, fans noticed a graphic up on the giant scoreboard inside the Golden 1 Center which read: "Ice Cold Player Of The Game... Russell Westbrook."
Russ saw the amusing side of things when chatting to reporters after the game though - well, sort of.
"That's funny. I hope they played that the last 14 years, too. It's funny they play it now. That's cute," he said
Westbrook went 2-14 from the field and finished the game with just 8 points as the Lakers slumped to a 116-125 loss at the hands of the Kings.
The defeat means LeBron James and Co are currently eighth in the NBA's Western Conference.
Featured Image Credit: Alamy/Instagram/@dakidgowieTopics: Russell Westbrook, Basketball, NBA, Sacramento Kings, Los Angeles Lakers, Australia, Russell Westbrook, Basketball, NBA, Sacramento Kings, Los Angeles Lakers, Australia