Arsenal have announced a partnership with YouTube sensations KSI and Logan Paul.
The internet superstars have been continually broadening their horizons since emerging on the scene as young men.
Seizing their opportunity to increase their branding, their newest business endeavour, PRIME, have teamed up with the Gunners as their official hydration provider.
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Following several seasons outside the Champions League, the Arsenal board have been eager to increase commercial revenues, and in teaming up with KSI and Paul, they are opening up a new market.
The partnership represents far more than a business deal to KSI, who as a lifelong Arsenal fan, is living the dream:
“Honestly, I can’t believe it, this is a childhood dream of mine.
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"From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself!”
“This is a huge moment and I’m so glad it’s with the team I support.”
However, it is both parties that are pleased with the move, with Arsenal’s Chief Commercial Officer Juliet Slot telling Arsenal.com:
“We are always looking to join forces with new, exciting and forward-thinking brands.
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“PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
"KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family.
“I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.”
This is a sponsorship where truly all parties benefit, both financially and individually.
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The deal represents the continual shift of the Arsenal board to get ahead of their market competitors.
Social media is gaining more and more importance in the sport, and a move like this can only benefit Arsenal in that sense.
Both on and off the pitch, the Gunners are making moves this summer, and next, is a tough home fixture in the Emirates Cup this Saturday.
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Topics: Arsenal
Jake Lennard