Arsenal have seen their new away-kit break records on release yesterday, reports REDactionAFC.
The kit release is symbolic in any footballing fans calendar, marking the dawn of a new era.
The chance to forget the tragedies of the season gone and to dream of what could be for the season to come.
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On Arsenal’s behalf, the kit launch has been the best aspect of the season in recent years, with Adidas rescuing the Gunners from the dark-years of Puma.
Once again this Summer, Adidas simply don’t know how to miss.
First releasing a stellar home-kit with a refined white collar, and now the black and gold away kit which has taken the fanbase by storm.
It’s no wonder then that the release of the away kit broke club records, with RedactionAFC reporting that there were over £1 million in sales yesterday alone, a figure that can be expected to rise in the coming days.
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Not only was the kit itself greeted with a rapturous reception, but also the release video, which saw a mini-Islington in America.
Demonstrating how the club has truly become a global institution, now a dominant force across the Atlantic.
Playing against Orlando City on Thursday will give the Gunners a chance to don the away shirt in front of supporters for the first time.
Mikel Arteta will be hoping the first performance in the new jersey is as good as the first half against Everton over the weekend.
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The Gunners won 2-0, goals coming from new boy Gabriel Jesus and Bukayo Saka.
Arsenal fans won’t have to wait long for a new signing to be announced in the away shirt either, with a move for Manchester City’s Oleksandr Zinchenko nearing completion.
From Arteta’s perspective, he’ll hope to see the Ukrainian in the away shirt whilst in America, with Charles Watts reporting that:
“Arsenal [are] hoping that Zinchenko will be able to play a part in the US tour, if all goes smoothly”
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Will Zinchenko be the first new signing to hold the record breaking shirt? Time will tell.
One thing is for certain however.
Whatever happens to Arsenal next season, they'll look great doing it.
Jake Lennard